Premier Google Partner
PPC Management Services
Are you worried about potentially squandering your investment in paid search? Since 2015, we have been providing PPC management services that effectively generate revenue and leads. By maximizing the value of every click and dollar you spend, our team of PPC management experts optimizes your campaigns to achieve a remarkable increase in ROI, surpassing 300%.
Our team holds the prestigious status of being a certified Google Partner in both Google Ads and Google Shopping.
We offer weekly meetings and comprehensive PPC management reports to ensure transparent communication and a thorough understanding of your campaign progress.
Our PPC strategies are specifically tailored for eCommerce, with a primary focus on driving online sales.
Our PPC Management Experts Will Make Your Pay-Per-Click Campaign a Success
Silver Hamster specializes in PPC campaign management, which is one of our primary services. With a reputable presence as a leading search engine marketing agency since 2015, we cater to both organic search and PPC needs. Our unwavering focus on maximizing ROI, coupled with our extensive experience, enables us to optimize your budget effectively. As a distinguished Google Partner, we stay abreast of the latest trends in paid search, employing cutting-edge methods to enhance your campaign. By leveraging the proven strategies we have employed for our satisfied PPC management clients, we will implement the same effective techniques for your campaign.
PPC Focused on ROI
Our primary objective in our PPC campaigns is to prioritize ROI, aiming to achieve a return of 5-to-1 or higher.
Long-Term PPC Partners
Through building a lasting relationship, we become an extension of your team, comprehending your business and PPC objectives.
Monthly PPC Reports
We’ll maintain regular communication with you and provide a detailed report of the optimizations made to your PPC campaigns.
We're PPC Management Experts Certified In The Following Areas:
Let’s make your Google Ads campaign a success!
Get Your PPC Management Estimate
Silver Hamster’s PPC management services unlock the true potential of your campaign. We provide a transparent overview of our strategies, pricing, and the tactics we’ll employ to surpass your competitors.
PPC Management FAQs
PPC management involves the management and optimization of pay-per-click advertising campaigns across multiple platforms, including Google Ads, Bing Ads, and various social media platforms. The primary goal is to efficiently and effectively reach a specific target audience, all while maximizing the return on investment (ROI).
Effective PPC management is essential for businesses as it enables them to efficiently and effectively reach their desired audience. By skillfully managing campaigns, businesses can reduce wastage and ensure that their advertising budget is optimally utilized. The outcome is enhanced visibility, increased traffic, and ultimately, higher conversions achieved at a reduced cost per conversion.
There are several noteworthy advantages of PPC management, including:
- Enhanced visibility and higher traffic: PPC management helps increase your online visibility, driving more traffic to your website.
- Precise audience targeting: With PPC, you can effectively target the right audience based on specific demographics, interests, and keywords, maximizing the relevance of your ads.
- Improved brand recognition and awareness: Through PPC campaigns, your brand gains more exposure, leading to increased recognition and awareness among your target audience.
- Enhanced conversions and sales: PPC management strategies are designed to optimize campaigns for higher conversions, resulting in increased sales and revenue generation.
- Better return on investment (ROI): By carefully managing and optimizing your PPC campaigns, you can achieve a higher ROI by maximizing the impact of each dollar spent.
Overall, PPC management offers a range of benefits that contribute to improved visibility, audience targeting, brand recognition, conversions, and ultimately, a better return on your investment.
Managing a PPC campaign encompasses various essential steps, which generally include:
- Conducting thorough keyword research and selecting the most relevant keywords.
- Configuring and setting up the campaign, ensuring optimal campaign settings.
- Crafting compelling ad copy and conducting tests to gauge its effectiveness.
- Managing and optimizing bids to maximize campaign performance.
Regularly monitoring and analyzing the campaign to identify areas for improvement.
- Continuously adjusting and enhancing the campaign based on data-driven insights.
- Providing regular weekly or monthly reports on campaign performance.
- Scheduling calls and meetings with our team of PPC experts to discuss strategies and address any concerns or questions you may have.
Embarking on your PPC journey can be straightforward. Start by clearly defining your business objectives and identifying your target audience. Next, conduct thorough research on various advertising platforms such as Google and Facebook, selecting the one that best suits your goals. Establish a budget, perform keyword research, and craft compelling ad copy. Once your campaigns are ready, launch them and diligently monitor their performance. Make data-driven adjustments as necessary to optimize results.
Setting up a Google Ads account and having your ads live within a few hours is possible; however, exercise caution as it's easy to incur substantial expenses if not executed correctly.
Various factors come into play when deciding whether to handle PPC management in-house or enlist the services of a third-party agency. These factors encompass the size and intricacy of the business, the available in-house resources and skill sets, as well as the allocated advertising budget. In the case of larger and more intricate businesses, opting for a third-party agency might prove advantageous. Conversely, smaller businesses with constrained budgets may find it more suitable to manage PPC internally.
How does Silver Hamster handle PPC campaign management?
Google Ads & PPC Account Setup
If you don’t have active campaigns running yet, we will initiate the process by setting up your accounts, configuring campaigns, developing ad copy, and more. Prior to going live and enabling spending, we will collaborate with you to obtain approval on all configurations.
PPC Campaign Analysis & Implementation
For existing PPC campaigns, we conduct a thorough review of your historical data and current performance to identify opportunities for improvement. Depending on your specific circumstances and objectives, we may optimize your existing campaigns or start anew. We recognize that each client is unique, so we tailor our approach accordingly.
PPC Conversion Tracking & ROI Analysis
Throughout the duration of your campaign, we continuously track conversions and analyze results. We make necessary adjustments to ad copy, bid modifications, and employ various strategies to enhance your conversion rate. Our primary objective is to generate leads at the most cost-effective rate per lead possible!
Our comprehensive PPC management service campaigns encompass the following:
- Initial setup and development of new campaigns
- Continuous creation of compelling ad copies
- Management of ad extensions such as site links, promotion extensions, and product extensions
- Ongoing refinement and research of keywords
- Expansion of negative keywords to minimize costs
- Continuous bid management to optimize performance
- Strategic planning and alignment of goals across search, social, display, and video platforms
- Effective budget management
- A/B testing of various elements like ad copy, landing pages, and bid strategies
- Targeting and refinement based on demographics and audience
- Detailed monthly reports to track progress
- Constant communication and dedicated account management
- Thorough data analysis and troubleshooting
- Expert recommendations for scaling your campaigns
- PPC consulting services
- And much more to ensure the success of your PPC endeavors.